ORANJESTAD – Radisson Blu Aruba has achieved a major milestone as its General Manager, Luigi Wix, was named General Manager of the Year by Choice Hotels, one of the world’s largest hotel franchising companies.
The prestigious award was announced during the Powering the Future – Choice Hotels CALA Convention, held in Cancún, Mexico, an event that brought together hospitality leaders from across the Caribbean and Latin America to celebrate excellence, innovation, and performance.
The recognition highlights outstanding leadership, operational excellence, and the dedication of the all-local Aruban team that delivers exceptional guest experiences at Radisson Blu Aruba.
Choice Hotels Honors Exceptional Leadership
The General Manager of the Year Award recognizes vision, consistency, and superior hotel performance. Luigi Wix stood out among leaders across Choice Hotels’ global portfolio of more than 7,000 properties worldwide.
Choice Hotels emphasized that strong leadership plays a critical role in guest satisfaction, brand loyalty, and long-term success. This award reflects not only individual achievement, but also the strength and commitment of the Radisson Blu Aruba team.
Powering the Future CALA Convention
The award was presented during the inaugural Powering the Future CALA Convention, which focused on innovation, revenue growth, loyalty strategies, and the future of hospitality.
Luigi Wix also participated in a panel discussion with fellow General Managers, sharing insights on maintaining service excellence while driving sustainable growth in a competitive hospitality market.
A Team Effort Rooted in Aruban Hospitality
Luigi Wix credited the hotel’s success to its entirely local Aruban staff, whose dedication has fueled the property’s rapid rise within the Choice Hotels brand.
In just four years, Radisson Blu Aruba has earned multiple recognitions, including:
- Best of Choice 2024
- Ring of Honor 2025
These achievements underscore the hotel’s commitment to quality service, innovation, and guest satisfaction.
Zjeito – The Spirit of Aruba
At Radisson Blu Aruba, hospitality is guided by Zjeito, the authentic Aruban spirit of warmth, pride, and genuine care. This cultural foundation strengthens team morale and creates memorable experiences for guests, reinforcing Aruba’s reputation as a world-class destination.
Innovation Beyond Leadership
In addition to leadership recognition, Radisson Blu Aruba continues to elevate guest experiences through innovative food and beverage concepts.
Blu Tap Cider, the Caribbean’s first cider bar, offers a rotating selection of ciders on tap, including tropical fruit-infused options and curated cider flights.
Don Esteban Gourmet introduces Spanish-inspired tapas, curated wines, and traditional Jamón Ibérico, creating a relaxed yet refined dining experience.
These concepts further position Radisson Blu Aruba as a leader in hospitality innovation while supporting Aruba’s broader tourism growth.
A Defining Moment for Aruba’s Hospitality Industry
The recognition of Luigi Wix as Choice Hotels’ General Manager of the Year marks a defining moment for Radisson Blu Aruba and highlights Aruba’s growing influence in the global hospitality landscape.
Together with continued innovation and a strong local team, the resort sets a benchmark for excellence across the Caribbean.
Photo Credit : https://arubaonline.news/radisson-blu-aruba-luigi-wix-general-manager-year/
