ORANJESTAD (AAN) – Ultimate Automobiles Opens Aruba Chery Showroom, officially introducing the award-winning Chinese automotive brand to the local market with a dedicated showroom at Sabana Blanco 35. The grand reopening attracted customers, invited guests, banking professionals, and automotive enthusiasts eager to experience the newest addition to Ultimate Automobiles’ growing lineup.
Chery has officially joined the Ultimate Automobiles family alongside Suzuki and BYD, expanding the company’s range of modern vehicles available to Aruban drivers. During the launch event, guests were welcomed with presentations highlighting the history of the Chery brand, while the sales team provided detailed demonstrations of the vehicles’ interior features, exterior design, and advanced technology. Visitors also had the opportunity to participate in test drives and enjoy live entertainment throughout the evening.
The new showroom reinforces Ultimate Automobiles’ position as a leading supplier of factory-certified vehicles designed to meet the transportation needs of Aruba. As motorists increasingly seek vehicles that combine advanced technology, fuel efficiency, safety, and reliability, Chery aims to provide a competitive alternative to imported used vehicles by offering manufacturer-backed warranties and direct factory support.
According to Sudesh Manichand, General Director of Jolley Holding Group, Chery’s arrival reflects the company’s commitment to delivering high-quality mobility solutions supported directly by the manufacturer. He noted that Chery has been China’s leading automobile exporter for 23 consecutive years, bringing innovation and comprehensive customer support to Aruba’s automotive market.
Ultimate Automobiles also emphasized Chery’s commitment to community involvement. Even before the showroom officially opened, the brand participated as a major sponsor of the A. Nieuwmeyer Annual Charity Golf Tournament organized by Divi Impact, supporting charitable initiatives across Aruba. General Manager Gershom Oduber said the company remains committed to strengthening the community while providing reliable and sustainable transportation options.
Chery enters Aruba with an impressive international reputation. The manufacturer has been recognized as China’s top automobile exporter for more than two decades and offers one of the industry’s strongest warranty programs, including a 10-year or one-million-kilometer engine warranty and a seven-year or 200,000-kilometer bumper-to-bumper warranty. The brand has also earned recognition from J.D. Power as one of China’s highest-quality automotive manufacturers for three consecutive years and has received multiple international awards for its Tiggo SUV lineup, including UK Car of the Year honors.
With the official opening complete, customers can now visit the Ultimate Automobiles showroom to explore Chery’s full range of compact cars, SUVs, hybrid vehicles, and pickup trucks designed for Caribbean driving conditions.
