The Aruba Hotel & Tourism Association (AHATA) has released its latest hotel performance figures, showing that despite slightly lower occupancy levels, hotels in Aruba contributed more in taxes during 2025 due to higher room revenues.
According to AHATA President & CEO Tisa LaSorte, the average hotel occupancy rate in 2025 stood at 76 percent, which is 6 percent lower than in 2024.
However, the introduction of three new high-value hotels, combined with a stronger focus on service quality and value, resulted in a 12 percent increase in the Average Daily Rate (ADR) per room sold in 2025. As a result, Revenue per Available Room (RevPAR)—a key indicator of hotel revenue—increased by 5 percent, even with lower overall occupancy.
This rise in RevPAR indicates that the hotel sector generated higher revenues and, in turn, contributed more in taxes to the Aruba Tourism Authority (ATA) and the government compared to the previous year.
Looking ahead, AHATA projects that the average hotel occupancy rate for 2026 will reach 77 percent.
AHATA’s hotel members include a wide range of properties across the island, such as Bucuti & Tara Beach Resort, Hyatt Regency Aruba, Renaissance Wind Creek Aruba Resort, The Ritz-Carlton Aruba, RIU Palace Aruba, St. Regis Aruba, Divi & Tamarijn All-Inclusive Resorts, and many others.
The association also represents timeshare resorts and vacation rental companies, reflecting the broad contribution of the tourism sector to Aruba’s economy.
Overall, the data highlights how higher room rates and stronger revenue performance helped offset lower occupancy levels, reinforcing tourism’s continued role as a key pillar of Aruba’s economic growth.
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