Minister of Finance, Economic Affairs, and Primary Sector Geoffrey Wever announced that the Aruba consumer protection law officially came into effect on March 15, 2026, in recognition of International Consumer Rights Day.
The law, formally titled “Landsverordening bestuursrechtelijke handhaving consumentenbescherming,” significantly strengthens consumer protection in Aruba. It also grants the Aruba Fair Trade Authority (AFTA) an important role in supervising and enforcing regulations designed to safeguard consumer rights.
Consumer protection is considered a key pillar of the economic policy of the AVP-FUTURO government. As outlined in the Government Program 2025–2028, the administration committed to introducing legislation that protects consumers and creates a more transparent and fair marketplace. The law was approved by Parliament on June 18, 2025, and through a national decree issued on February 27, 2026, it officially took effect on March 15, 2026.
The Aruba consumer protection law introduces a set of legal instruments that allow authorities to respond more quickly and effectively to abuses or violations of consumer rights. Under the new framework, AFTA has the authority to investigate consumer complaints and take legal action against companies that fail to comply with the law.
AFTA will also be able to issue instructions requiring businesses to correct unfair practices, impose sanctions and fines, and publish public warnings to inform consumers about illegal or misleading commercial practices.
Throughout 2025, the government worked closely with AFTA to prepare for the implementation of these new responsibilities. These preparations ensured that the authority would be ready to carry out its expanded duties related to protecting the collective interests of consumers.
As the Aruba consumer protection law comes into force, AFTA will begin with public awareness campaigns and market research. In the initial phase, information will be shared through the AFTA website and other public communication channels.
Later in 2026, the government plans to introduce ConsuLoket, a digital portal where consumers will be able to submit complaints and report unfair business practices.
Minister Wever emphasized that the Aruba consumer protection law will help create a fairer and more transparent market, protecting consumers when they make purchases both in physical stores and online.
The law will also protect consumers from misleading advertising, unfair contract terms, and the practice of sending products without a consumer’s request.
According to Minister Wever, consumers play a vital role in the economy. Strengthening their rights ensures better balance within the marketplace while also creating a level playing field for businesses that operate fairly.
The minister expressed appreciation to the AVP-FUTURO Cabinet, AFTA, and DEZHI for their collaboration in making the Aruba consumer protection law a reality.
With the implementation of this legislation on International Consumer Rights Day, Aruba has taken an important step toward strengthening the protection of consumer rights across the island.
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