Aruba takes flight in wildlife preservation as JOIA Aruba by Iberostar introduces Shoco Boulevard—a dedicated habitat for the island’s iconic burrowing owl.
In a significant stride for environmental conservation, JOIA Aruba by Iberostar has inaugurated Shoco Boulevard, a protected wildlife corridor committed to safeguarding Aruba’s national bird—the Shoco (Athene cunicularia arubensis). Developed in partnership with Aruba Birdlife Conservation (ABC), this pioneering project supports the goals outlined in Aruba’s National Shoco Conservation Plan and reflects JOIA’s alignment with Iberostar’s global Wave of Change sustainability initiative.
A Sanctuary Rooted in Native Biodiversity
Shoco Boulevard is more than a conservation zone—it’s a thriving ecosystem carefully crafted for the island’s endemic burrowing owl. The corridor features artificial burrows embedded among native vegetation such as Wayaka, Kibrahacha, Aloe, Bushi, and Kawara, forming a low-lying natural landscape ideal for the Shoco’s nesting and mobility needs.
This immersive space invites both residents and tourists to witness the Shoco in its natural setting while fostering a deeper public appreciation for Aruba’s rich biodiversity.
Did You Know?
The Shoco is found nowhere else in the world—it’s a distinct subspecies of the burrowing owl, making its conservation a unique national responsibility.
Strength in Collaboration: Iberostar and ABC Commit to Conservation
The launch of Shoco Boulevard also celebrates the Shoco Community Conservation Agreement, a formal commitment between Iberostar and ABC. This follows the success of the 2019 Shoco Sanctuary at Tierra del Sol, which now houses over 20% of Aruba’s known Shoco population across 32 artificial burrows.
Shoco Boulevard marks the next phase in a long-term vision to establish a network of interconnected wildlife corridors, ensuring the survival and free movement of Aruba’s native species for generations to come.
Aula di Lama: Where Education Meets Sustainability
Complementing the corridor’s launch, JOIA Aruba has introduced “Aula di Lama”, an on-site sustainability classroom designed to educate students, NGOs, and community groups. This dedicated space aims to cultivate awareness and inspire a new generation of environmental stewards by promoting biodiversity education and conservation ethics.
Inspiring Island-Wide Action
JOIA Aruba is extending a powerful invitation to developers, resorts, and tourism leaders across Aruba to adopt this model. By establishing similar biodiversity corridors, the island can build an interlinked sanctuary system—positioning Aruba as a global leader in eco-conscious tourism and sustainable hospitality.
Also in the spotlight: Bucuti & Tara Beach Resort sets an inspiring example with its sustainable culinary experience, Terra by Chef Jeremy Ford.
With visionary initiatives like Shoco Boulevard, Aruba is not only protecting its unique wildlife but also shaping a legacy of responsible tourism, environmental learning, and community-driven conservation.
Photo credit : https://arubaonline.news/joia-aruba-shoco-boulevard-conservation-launch/
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