Aruba Shines at the Andrés Herrera Youth Polo Cup in Bogotá

Strengthening Its Presence in Elite Sports and Luxury Travel Markets

Bogotá, Colombia – January 23 to February 3, 2025
Aruba made a bold statement in the world of elite sports and luxury tourism by serving as the official sponsor of the prestigious Andrés Herrera Youth Polo Cup, held at the esteemed Polo Club of Bogotá. The sponsorship is part of Aruba’s broader initiative to attract high-end travelers and elevate its brand within exclusive, experience-driven markets.

A Strategic Partnership in Prestige and Performance

The tournament brought together both youth and adult polo teams, showcasing top-tier talent and drawing attention from polo aficionados across Latin America. Aruba’s official sponsorship not only positioned the island as a strong supporter of youth development and elite sport, but also reinforced its growing presence in high-profile international events.

Innovative Brand Activation at the Tournament

Aruba’s dedicated promotional booth offered guests an immersive experience of the island’s unique charm. Visitors to the booth were introduced to Aruba’s:

World-class beaches and luxury resorts
Cultural highlights and eco-tourism options
Inclusive and family-friendly experiences

This brand activation strategy created opportunities for meaningful engagement with event attendees, many of whom fall within the premium travel segment.

Connecting with Families and the Next Generation of Travelers

Recognizing the importance of family appeal, Aruba organized interactive games and activities specifically for young polo players. These initiatives showcased the island as a welcoming, all-ages destination, reflecting Aruba’s dedication to inclusive, experience-driven tourism.

Capturing the Bogotá Luxury Market

With a promotional campaign that began in mid-January and will run through mid-March, Aruba strategically targeted Bogotá’s affluent traveler base. The Polo Club of Bogotá, known for its elite membership, provided the ideal setting to reach high-value individuals with a taste for luxury, culture, and exclusive travel experiences.

Expanding Reach Across Latin America

The tournament drew more than 1,200 attendees, including international guests from Argentina, Chile, Ecuador, and Peru. Aruba’s visibility among this sophisticated audience enhanced its image as a leading Caribbean destination for refined, world-class getaways.

A Commitment to Luxury and Distinction

By sponsoring the Andrés Herrera Youth Polo Cup, Aruba reaffirmed its commitment to strategic tourism development that prioritizes quality over quantity. The island’s participation in high-level sporting and cultural events supports its vision of becoming a preferred destination for travelers seeking luxury, distinction, and unforgettable experiences.