Aruba tourism December 2025 recorded strong overall growth, despite a slight decline in visitors from the United States, as arrivals from Europe and Latin America increased. In December 2025, Aruba welcomed 146,515 stay-over tourists, representing a 14.3 percent increase compared to December 2024, reinforcing the island’s strong position as a preferred travel destination.
North America remained Aruba’s largest source market, accounting for 77.7 percent of total visitors. However, this represented a modest decrease in market share compared to the previous year. In contrast, Latin America contributed 14.8 percent, Europe 4.7 percent, and other regions 2.8 percent, all showing growth during the period.
The increase in Aruba tourism December 2025 from Latin America was mainly driven by higher arrivals from Argentina, Brazil, and Colombia, while Europe also posted positive gains, helping offset the slight decline from the U.S. market.
Short-Term Vacation Rentals (STVR)
The Aruba Tourism Authority (ATA) continued monitoring the short-term vacation rental sector through the Lighthouse platform. In December 2025, the average occupancy rate rose to 60 percent, up from 55 percent in December 2024. The Average Daily Rate (ADR) reached USD $449, while total STVR revenue for the month amounted to USD $42.3 million, marking a notable year-over-year increase.
Overall, Aruba tourism December 2025 demonstrated resilience and market diversification, with growing demand from Europe and Latin America supporting the island’s tourism performance.
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