ORANJESTAD – The Aruba Tourism Bureau (CTB) is marketing the island differently following Curaçao’s qualification for the 2026 FIFA World Cup. During the Noticiacla LIVE program, CTB Communications Coordinator Margie Zoetrum explained how the organization is adapting its promotional approach in response to the regional spotlight generated by Curaçao’s historic achievement.
Zoetrum noted that Curaçao’s qualification presents new opportunities within the Caribbean region, prompting CTB to refine its messaging and positioning for Aruba in international markets. The full interview will be rebroadcast next Tuesday at 8:30 p.m.
Photo Credits : https://www.noticiacla.com/news/36125
Discussion about this post