The Aruba Tourism Authority (A.T.A.) has reported positive tourism results for April 2026, confirming continued growth in tourist spending and a strategic focus on high-value visitors. According to Tourism Credits published by the Central Bank of Aruba, tourist expenditure reached AWG 555.4 million. This figure represents a 6.5% increase compared to the previous year, underscoring the direct economic impact of the sector on the island.
The Average Daily Tourist Spending (ADTS) rose to AWG 538.73, indicating that visitors are spending more during their stays. A.T.A. continues to evolve its targeting strategy regarding Household Income (HHI), specifically shifting focus for the American market to the USD 250,000 income bracket. Data indicates that the HHI category exceeding USD 250,000 grew by 6% in 2025, matching the growth of the USD 150,000 income category.
During April 2026, Aruba received a total of 157,160 stayover visitors, accumulating 1,101,188 stay nights and an Average Length of Stay (ALOS) of 7.0 nights. North America contributed the largest share of visitors at 77.1%, followed by South America at 16.8% and Europe at 4.2%. The United States and Canada led North American arrivals, while Argentina showed significant growth in South America. In terms of demographics, Generation X and Baby Boomers made up the largest percentages of travelers at 26.9% and 23.4%, respectively.
Regarding Short-Term Vacation Rentals (STVR), A.T.A. reported an average occupancy rate of approximately 56% through its Lighthouse monitoring platform. The Average Daily Rate (ADR) for this sector was USD $310, bringing the total year-to-date revenue for April 2026 to USD $151.0 million.
