In celebration of Europe Month 2025, the vibrant city of Quito, Ecuador, hosted Eurofest 2025, an international event highlighting cultural, tourism, and diplomatic ties across the European Union. Representing the Kingdom of the Netherlands, Aruba made a notable impact at the festival.
The Aruba Tourism Authority (ATA) was prominently represented by Jordan Schlipken Croes, ATA Director for Latin America, and Claudia Delgado, Sales Representative for Colombia and Ecuador. Their presence showcased Aruba’s unique Caribbean charm and underscored its strong cultural and diplomatic connections within the Kingdom.
Aruba Engages the Ecuadorian Market at Eurofest
Held in a central location in Quito, Eurofest 2025 attracted thousands of visitors, including key representatives from European embassies and consulates. Aruba leveraged this platform to:
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Strengthen ties with Ecuadorian institutions
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Increase the island’s visibility in the local market
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Promote Aruba as a premium Caribbean travel destination
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Connect with travelers interested in cultural experiences, beach vacations, and Dutch-Caribbean heritage
“Participating as part of the Kingdom of the Netherlands allowed Aruba to demonstrate that we are not only geographically close to Ecuador but also share values of hospitality, safety, and diversity,” said Jordan Schlipken.
Exciting Raffle and Visitor Engagement
At its interactive booth, ATA hosted a popular raffle offering a trip to Aruba, drawing significant interest from attendees. This initiative boosted brand awareness and engagement, enabling ATA to:
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Build a quality database of travel-interested prospects
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Promote the ACE certification platform for travel agents
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Distribute brochures, giveaways, and customized travel advice
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Encourage Ecuadorians to consider Aruba for honeymoons, family vacations, and eco-luxury experiences
For more on Aruba’s agent training initiatives in Ecuador, see how ATA Ecuador recently launched a national sales contest with all-inclusive trip prizes.
Building Aruba’s Presence in Ecuador
Aruba’s participation at Eurofest aligns with ATA’s broader strategy to increase awareness in emerging Latin American markets like Ecuador, where outbound travel is steadily growing. Aruba’s Dutch-Caribbean identity provides a natural advantage in Europe-focused celebrations such as Eurofest, while the island’s diverse offerings appeal to a wide range of travelers.
“Ecuador is showing growing interest in Caribbean destinations. Events like Eurofest help us plant the seeds for sustained visitor growth,” shared Claudia Delgado.
Aruba’s successful involvement in Eurofest Quito 2025 is part of a larger effort to strengthen tourism ties with Latin America, showcase the island’s rich cultural identity within the Kingdom of the Netherlands, and attract future visitors through meaningful connections.
Photo Credit: https://arubaonline.news/aruba-eurofest-quito-2025/
