Aruba’s position as a premier destination for global business events reached new heights this summer, as IHG Hotels & Resorts and JOIA hosted 14 top North American meeting planners during a dynamic familiarization (FAM) trip dubbed “The Aruba Effect with IHG.”
With the Aruba Convention Bureau (ACB) as a strategic partner, the initiative showcased Aruba’s exceptional offerings for MICE tourism—highlighting the island’s vibrant culture, luxury hospitality, and commitment to sustainability.
A Showcase of Purposeful Travel and Island Hospitality
The multi-day experience included a stunning destination presentation and dinner at Quinta del Carmen, where attendees immersed themselves in Aruba’s story—one of responsible tourism, heritage preservation, and island charm. The planners represented elite companies such as Amex Travel, HelmsBriscoe, Event Plus Global, and Direct Travel, gaining firsthand insights into the unique appeal of Aruba for transformative group events.
“Aruba isn’t just a destination—it’s an experience infused with meaning,” shared one event planner. “The blend of hospitality, culture, and purpose is unmatched.”
Aruba Makes a Statement at IMEX Frankfurt 2025
The momentum carried over to IMEX Frankfurt, one of the world’s top MICE trade shows, where Aruba’s delegation stood out with a vibrant presence and high-level networking. More than 100 international meetings were scheduled, and attendees flocked to Aruba’s One Happy Hour and rooftop reception, both designed to build meaningful connections.
Amid shifting travel preferences among Canadian and European planners—many of whom are now looking beyond the U.S.—Aruba’s accessibility, safety, and world-class service positioned it as a top-tier alternative.
Where Business Meets Purpose: IRF Invitational Highlights
At the Incentive Research Foundation (IRF) Invitational, Aruba once again took center stage. The event offered educational sessions, powerful keynotes, and immersive showcases hosted by Aruba’s top hospitality partners like Hilton, Ritz-Carlton, and St. Regis.
From CSR-led activities to breathtaking island tours, attendees left with a clear understanding of why Aruba continues to outperform as a destination that blends strategic business outcomes with purposeful travel.
The Aruba Effect Is Here to Stay
Whether it’s through curated FAM trips, international trade events, or innovative partnerships, Aruba is redefining the standard for incentive and corporate travel. The Aruba Effect with IHG isn’t just about hosting meetings—it’s about creating unforgettable, purpose-driven moments in one of the Caribbean’s most welcoming destinations.
Photo credits : https://arubaonline.news/aruba-effect-with-ihg-top-planners/
