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Home Local News

Aruba Open: A Major Success Story for the Island

November 25, 2025
in Local News
Aruba Open: A Major Success Story for the Island
6
VIEWS

The Aruba Open Beach Tennis Championships has grown into one of the world’s premier beach tennis events, attracting more than 1,200 professional and amateur players from over 40 countries.

Beach tennis began in Italy in the early 1970s as a simple seaside pastime. Over time, official rules were established, and by 1976, Spain hosted the first organized tournament. The sport expanded rapidly across countries like Italy, Spain, and Brazil.

Aruba embraced the sport in the early 2000s, where its sunny, laid-back atmosphere proved to be the perfect match. I joined the sport in 2007, quickly becoming immersed in both the game and the lively community surrounding it. As an expat living in Aruba, the sport helped me build friendships that continue long after my playing days.

In 2008, Aruba hosted its first international beach tennis tournament at Moomba Beach on Palm Beach. At that time, Aruba had fewer than 100 regular players, and most of us had never met elite athletes from Italy and Brazil. The visiting players were immediately captivated by Aruba’s pristine coral-sand beaches, shimmering turquoise waters, and welcoming hospitality.

What set Aruba apart from the beginning was the island’s vibrant atmosphere. While early international tournaments elsewhere were typically quiet and serious, Aruba introduced music, deejays, food, cocktails, and a festive energy that transformed the sport’s culture. The iconic moment came during a finals match when players, fans, and locals alike turned the main court into a lively dancefloor — a spontaneous celebration that went viral in the beach tennis world. This unforgettable experience became known as the Aruba Effect.

As word spread, the tournament grew rapidly. Within a few years, it expanded beyond Moomba Beach, moving to the larger stretches of Eagle Beach, and eventually to Bushiri Beach in 2019 to protect the environment and accommodate the event’s growing scale — especially during sea turtle nesting season on Eagle Beach.

Today, the Aruba Open is the largest and most popular event of its kind in the world. This year’s edition featured 47 courts, seating for 1,500 spectators, and an impressive $125,000 prize purse, the biggest in beach tennis history. Strong community support and backing from the Aruba Tourism Authority (ATA) have been crucial to this growth.

But the Aruba Open is more than a sports tournament. It’s a full cultural experience, offering:

  • A bustling food court with Aruba’s top restaurants
  • Boutique-style shopping
  • Relaxation lounges with a Boho vibe
  • Nightly live music and entertainment

Although I no longer compete, I still attend every year — reconnecting with old friends, celebrating Aruba’s unique spirit, and reliving memories of the early days. While the intimacy of the first tournaments holds a special place in our hearts, the Aruba Open now represents something much bigger.

It embodies everything that makes Aruba special: endless sunshine, spectacular beaches, warm hospitality, vibrant culture, and a community that knows how to celebrate life — both on and off the court.

Photo Credits : https://www.aruba.com/us/blog/aruba-open-beach-tennis-championships

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