Aruba and Curaçao took center stage at the King’s Day celebration hosted by the Consulate General of the Kingdom of the Netherlands in São Paulo, held at Solar Cabl Prado. The event underscored the strong cultural and tourism connections between the Caribbean islands, the Netherlands, and Brazil, with a special focus on the growing tourism demand from Brazilian travelers.
Tourism from Brazil Sees Over 100% Growth for Aruba
Carlos Barbosa, Director of the Aruba Tourism Authority (ATA) in Brazil, highlighted a remarkable over 100% growth in Brazilian visitors to Aruba in the last quarter. Barbosa emphasized Aruba’s dedication to providing high-quality tourism experiences, making the island a favored destination for Brazilian travelers seeking sunny getaways.
Curaçao’s Tourism Growth Targets 51,000 Brazilian Visitors by 2025
Representing Curaçao, Marcos Oliveira and Brazilian influencer Lala Rebelo outlined the island’s goal of welcoming 51,000 Brazilian tourists by 2025. Their participation in the event reinforced Curaçao’s tourism appeal, further strengthening its ties with Brazil and its cultural connection with the Netherlands.
Aruba’s Participation in ABAV-SP 2025 with Copa Airlines
As part of its ongoing outreach, Aruba will participate in the ABAV-SP 2025 event, which will be held on April 9–10, 2025, at Expo D. Pedro in Campinas (São Paulo). Aruba’s team will exhibit at a shared stand with Copa Airlines, showcasing the strategic airline partnership that connects Brazil to Aruba via Panama. This collaboration highlights the critical role of air connectivity in boosting tourism from Brazil to Aruba.
Strategic Outreach to Brazilian Travel Trade
At ABAV-SP, Aruba’s delegation will engage directly with Brazilian travel agents and tour operators, presenting new offerings, unique selling points, and sales opportunities to further expand the island’s tourism presence in the region.
Carlos Barbosa added, “ABAV-SP is an excellent opportunity to strengthen our relationships with the São Paulo travel trade—an essential market for Aruba’s tourism.”
Aruba and Curaçao’s continued efforts to nurture ties with Brazil are not just about tourism—they are about fostering long-lasting connections and promoting a shared appreciation for the Dutch Caribbean.
Photo credits : https://arubaonline.news/aruba-kings-day-brazil-abav-sp-2025/
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